SMALL BUSINESSES. BIG HEART. A BETTER WAY ONLINE.
Straightforward websites for the way you work. Built for small trade, service and equine businesses that need to be found—without paying for features they don’t need.
Builds from $500 + required hosting & care from $100/month.
YOUR BUSINESS Services · Contact
LOCAL KNOW-HOW. HARD-EARNED TRUST.
FOR THE PEOPLE WHO KEEP THINGS RUNNING
You don’t need to learn a new set of tools. You need a place where customers can understand your services, see your work and get in touch.
01 / THE TRADES
Website design for landscapers, excavation companies and small service businesses. Explain what you do, show the projects you’re proud of and help customers request an estimate.
SERVICES · PROJECT PHOTOS · SERVICE AREAS02 / THE HORSE WORLD
Websites for farriers, equine bodyworkers, horse trainers and boarding barns. Share your approach, services and coverage so horse owners know how to reach you.
YOUR APPROACH · YOUR SERVICES · YOUR STORYOHIO ROOTS. NORTH CAROLINA HOME.
I’m Lacey, an Ohio native based in North Carolina. Backroad Browsers grew out of helping friends and family get their businesses online.
I saw how hard it could be to get a clear price for a website that actually fit a small business. Not every business needs a massive site, complicated features or enterprise-level support.
My approach is simple: understand how your business works, build what you need and explain the costs upfront. I work with businesses nationwide, with experience building sites from a single page to projects with approximately 4,000 indexed pages.
Start small if that’s what fits. When your company grows, your website can grow with it.
A FEW EXAMPLES
From a focused local service website to a broader equine platform. Explore these live projects to see the range.
Pasture care, lawn treatments and small land management. A focused website with clear pricing, service areas and an estimate form.
An equine directory and connected-care platform. A larger project showing how a website can support a growing business.
Another example from the portfolio. Visit the live website to explore its content, structure and design.
The panels above are stylized project labels, not screenshots. Each links to the live website. Custom platforms and larger builds are quoted separately from the standard packages.
YOUR FIRST STEP DOESN’T NEED TO BE BIG
Standard website builds are $500 per page. Hosting and management are required with the advertised build prices, starting at $100/month for a one-page site.
Compare every package and monthly cost →Larger websites, integrations and custom projects are scoped and priced upfront. No ranking or lead guarantees.
WE KEEP THE PROCESS PRACTICAL
Start with the inquiry questionnaire. Tell us your services, goals and what matters to your customers.
We confirm the scope, price and terms. You send the business details, logo and photos.
See your website and share your feedback through two consolidated revision rounds.
We connect the domain and test the inquiry form. Monthly care keeps the essentials looked after.
PLAIN ANSWERS
Yes. Backroad Browsers builds websites for trade, service and equine businesses nationwide, including landscapers, excavation companies, farriers, bodyworkers, trainers and boarding barns.
No. Standard packages give you a clear starting point. Larger sites and custom features are scoped separately, with a written quote before work begins.
We build clear service content, mobile-friendly pages, basic SEO-friendly titles and descriptions, and a sitemap. These give search engines useful information about your business. Search rankings, indexing and customer inquiries are not guaranteed.
No. We guide setup and handle the website work. You provide accurate business information and approve the final content. Your domain stays in your name.
You own the completed website files after paying the build fee. You may arrange a move with another provider or book a $250 assisted transfer for a standard site. See the pricing page for scope and cancellation details.
YOU DON’T NEED IT ALL FIGURED OUT
We’ll help work out the website part.
